Le Organica Turns 10:

Alright. Buckle up. This one is meant to sting, not soothe.

Ten Rules of Building a Brand (Not a Bedtime Story)

Ten years ago, Le Organica wasn’t a brand. It was a bad idea with good intentions and zero permission.

Today it’s ten years old. And this is not a celebration post. This is a post-mortem of illusions.

If you’re looking for “values, vision, purpose” wallpaper, close this tab. If you want the uncomfortable truth of surviving a decade, read on.

These are not commandments. They are scars.

1. Love the Brand, Don’t Marry It

In marriage, your partner is not everything. Same with your brand.

If you emotionally fuse with your brand, you will:

• Defend bad decisions

• Ignore market feedback

• Die with your ego intact

Your brand is a vehicle, not your soul. Detach or be dragged.

2. Purpose Doesn’t Pay Salaries

Purpose is oxygen. Money is blood.

A brand that “stands for something” but can’t make money is just a hobby with a logo.

Build solutions people pay for. Purpose comes later once payroll clears.

3. Customers Don’t Owe You Loyalty

They owe you nothing.

They will leave:

• For ₹10 less

• For better packaging

• For faster delivery

• For no reason at all

If your brand survives only on “community love,” it deserves to die.

4. Don’t Join Tribes. Build Immunity

Most brands fail because they join a tribe:

• Organic brands copy organic brands

• D2C brands copy D2C brands

• Instagram brands copy Instagram brands

Herd thinking creates herd extinction.

If your deck looks like everyone else’s, the market will bury you with them.

5. Your Vendor Is Not Your Partner

Your distributor is not family. Your supplier is not your friend.

They will:

• Squeeze margins

• Delay payments

• Switch sides quietly

Respect them. But never confuse transactions with loyalty.

 6. Use Systems, Not Motivation

Motivation is a sugar rush. Systems are insulin.

If your brand needs daily pep talks to function, it’s already diabetic.

Design operations that work on bad daysbecause most days are bad.

7. Marketing Is Not Storytelling. It’s Warfare

Nice stories don’t win markets. Distribution, recall, and repetition do.

If people don’t remember you at the shelf or screen, your story is irrelevant.

Be seen. Be repeated. Be unavoidable.

8. Build for Money. Let Meaning Be a Side Effect

Solve a real problem. Charge honestly. Scale ruthlessly.

Meaning emerges when:

• Farmers get paid on time

• Customers come back

• Employees don’t burn out

Anything else is LinkedIn poetry.

9. Use the System Like the System Uses You

Platforms don’t love you. Governments don’t care about your “journey.”Algorithms don’t reward sincerity.

Learn the rules. Exploit the gaps . Move faster than morality speeches.

Ethics are important, but naivety is fatal.

10. Longevity Is the Only Flex

Awards fade. Press forgets. Trends rot.

Ten years later, the only thing that matters is: You’re still standing.

Still relevant.

Survival is not sexy, but it’s rare.

Ten Years of Le Organica

No hype. No fairytale.

Just stubbornness, recalibration, and learning when to let go.

If this post made you uncomfortable, good. Brands are not built to make founders feel safe.

They’re built to outlast them.

Here’s to ten years of not belonging, not following, and not apologizing.

And to the next decade, leaner, sharper, and far less romantic.

"Don’t confuse a muse for a disciple.

A muse flatters your ego. A disciple sacrifices comfort.

Founders who mistake praise for commitment end up alone, broke, and confused.

Build for the few who execute. Ignore the many who admire".